Sometimes projects are just meant to be. When five friends set out on a mission to create a Vermouth inspired by an epic road trip across their native Argentina and connected with us, it resonated with Oveja&Remi as we use travel as part of our creative process—separating ourselves from routine and refreshing our perspective. Vermouth is a fortified wine with significant cultural presence in Argentina. When creating this branding and label, we set out to narrate a road trip through terrain and time using cultural icons such as folk singers, native species, and, most importantly, nostalgia.