We like to think that the creative brief for Foles Gin was kicked off in 1924 when a young Manolo stared out into the crashing waves of San Lorenzo beach in his native Gijon, Spain. A day that launched a thirst for adventure that would take him across oceans to Habana, Cuba, and eventually to an Argentina brimming with opportunity. Never looking back, he built a legacy bound by adventure, work ethic, and memories. The Foles Gin packaging sings Manolo’s praises through overlapping illustration, typography, and gold foil, topped off with the phrase “There is no shortcut without hard work”—a statement to the work ethic handed down through generations culminating in Foles Gin.