Mad Pasta Wine

Some people would be offended if called “Crazy,” but not all people are like Fernando Ravera—the man is legitimately mad. Dubbed the madman of Argentine Wines, the eccentric and charismatic winemaker is far from average… in fact, we’d be confident in saying he’s the Mad Hatter of wine. So when a Buenos Aires-based pasta restaurant concept needed a wine to complement their menu, it sparked a collaboration straight out of a delirious dream. Oveja&Remi created a label that reflects one falling into a void of madness by wrapping an elongated version of the nameeeeeeeeee

CLIENT

Lucas Canga – Mad Pasta

PROJECT DELIVERABLES

Branding – Illustration – Label Design

MARKET AREA

Produced in Mendoza, Argentina, for the Local Market