Misterio

Misterio Wines, The Devil is in the Details.
Client – Finca Flichman
Project Deliverables -​ Label Design, Illustration, Storytelling
Market Area -​ South-American Market
Discover More – flichman.com.ar @fincaflichman
Misterio is a captivating wine crafted by Finca Flichman in Mendoza, Argentina. Its name evokes curiosity, and its label brings that spirit to life through a fantastical illustration filled with intricate labyrinths and surreal characters—an invitation to lose yourself in a world of wonder. Inspired by the idea that “The most beautiful experience we can have is the mysterious,” this wine celebrates the magic that lies between art and science. Each bottle of Misterio is a journey—rich, expressive, and layered—capturing the depth of Mendoza’s terroir and the imagination of those who dare to explore it.