NAMING & BRANDING

Naming & Branding for Drinks Brands

The name is half the bottle. We create bold names and full brand identities for spirits, wine and premium drinks — the kind of brand people remember and reach for. Worldwide, with a US studio in Miami. Don’t be shy.

AS FEATURED IN

The Dieline Pentawards World Brand Design Society Packaging of the World The Inspiration Grid See all features ›

Names with a spirit of their own

We’re a branding studio for alcohol and premium drinks. Naming is the most intimate part of what we do — bold, different names, always reflecting the spirit of the brand, built inside the label, not around it.

From a blank page to a name on the shelf, backed by strategy and a full visual identity.

Spirits brand identity creation starts with the name and the idea, then the identity and the system around them. If you need spirits brand development services, we take a brand from first concept to a finished bottle. Already on the market and need a refresh? See our alcohol rebranding agency service.

WHAT WE DO

What we create

Brand Naming
Visual Identity
Unique Storytelling
Label-led Branding
Brand Strategy

For new brands and repositionings alike — a name and identity that carry the whole story.

Spirits brand identity design starts with a name that can be owned and a story worth telling. Rum branding, gin, whisky or tequila: we create the name, the identity and the strategy behind it. For full-bottle work, see our rum packaging design & branding and spirits branding agency pages.