RUM PACKAGING & BRANDING
Rum Packaging Design & Branding Studio.
Rum packaging design and branding for distillers who refuse to look like the bottle next to them. From naming and label to bottle and closure, we have built the identity for Camikara, Fortin Rum, Mater Rum, Castenschiold and The Teller Coffee Rum. We work worldwide. Do not be shy.
Rum is where the studio started.
Oveja & Remi is a rum packaging design and branding studio inside a wider practice built for spirits, wine and premium drinks. Since 2015 rum has been one of the categories we return to most: aged rum, spiced rum, coffee rum liqueur, cachaca and agricole, each with its own shelf codes to break. We do not treat rum as a subcategory of ‘spirits’ — sugarcane spirits have their own visual language, their own claims (aged, pot still, single estate) and their own competitive set, and the packaging has to say so at a glance.
That is why brands like Camikara, Fortin Rum, Mater Rum, Castenschiold and The Teller Coffee Rum came to us for rum branding specifically, not generic bottle design: naming, label, bottle and closure built around what makes each rum actually different.
RUM PACKAGING DESIGN
What we design
Naming & Brand Identity for Rum
Cane, Agricole & Spiced Rum Positioning
Bottle Customization & Closures
Portfolio & Range Design
Rebrand & Repositioning for Rum Brands
One studio, one system, from the name on the bottle to the story on the back label. Built for rum brands with something worth pouring.
WHO WE WORK WITH
Who are you?
Whether you are launching a rum brand from zero, repositioning an aged rum that has outgrown its label, or standardizing a portfolio across expressions, we act as your outside creative director. We work with rum brands of every size:
Established rum houses whose packaging no longer matches the liquid inside
Portfolio owners standardizing identity across multiple expressions
Coffee, spiced and flavored rum brands that need to read premium, not novelty
Global rum brands entering the US needing a sharper local identity
SELECTED WORK
FIVE RUMS, ZERO SAMENESS
Five rum brands, five different codes to break. Aged, spiced, coffee liqueur and single-estate cachaca, all designed to earn their shelf space.
WORLDWIDE
Two studios, everywhere
We work worldwide from our studios in the United States (Miami) and Latin America (Mendoza, Argentina). Distance has never been the problem — a rum bottle that tastes better than it looks is.
US · LATAM · WORLDWIDE
A rum packaging design studio the category already trusts
From aged rum houses to a coffee rum liqueur startup, the brands we have designed for sit on shelves across the United States, Latin America and beyond. We are a rum packaging design and branding studio with the portfolio to prove it — Camikara, Fortin Rum, Mater Rum, Castenschiold and The Teller Coffee Rum among them. Two studios, US (Miami) and Latam (Mendoza), one standard: rum branding built to survive its category’s next trend cycle, backed by full naming & branding. Looking for a rum packaging design studio that has actually shipped rum, not just spirits in general? You just found it.
Questions?
What does a rum packaging design studio do?
A rum packaging design studio designs the label, bottle, closure and naming for rum brands specifically — not generic spirits templates. At Oveja & Remi that means research into what the rum actually is (aged, spiced, agricole, coffee liqueur) before a single sketch, so the packaging tells the truth about what is inside.
Do you only design rum, or other spirits too?
Rum is one of the categories we return to most, alongside gin, whisky, tequila, mezcal and wine. We treat rum as its own discipline with its own shelf codes, not a leftover from a generic spirits template.
Can you redesign an existing rum brand's packaging?
Yes — rebrands and repositioning are most of our work. We audit what already works, keep the equity worth keeping, and rebuild the rest, from a single label refresh to a full range redesign.
Do you work with rum brands outside your country?
Yes. We work worldwide from our US (Miami) and Latam (Mendoza, Argentina) studios, with rum and cachaca clients across the Americas and Europe.