ALCOHOL REBRANDING AGENCY
Rebranding Alcohol Brands That Already Sell
Your liquid is good. Your label is not keeping up. We rebrand spirits and wine brands: re-design, repositioning and refreshes for established and craft alcohol brands that need to look as good as they taste, without losing the drinkers who already love them. Studios in Miami and Mendoza, working with brands in the US and worldwide.
A rebrand is a business decision, not a facelift
Most alcohol rebrands fail for one reason: they change everything or they change nothing. A tired label costs you shelf pull, price positioning and distributor confidence. A reckless alcohol brand re-design costs you the customers who built the brand. We work in the narrow space between: a spirits brand revamp that keeps what is recognizable and replaces what is holding you back.
We have been designing spirits and wine brands since 2015, for names like Camikara Rum, Stranger & Sons Gin, Tequila Karnal and Etchart, and for global houses like Chivas. When a brand is already on the market, the brief changes: protect the equity, sharpen the story, and make the new bottle impossible to walk past.
REBRANDING ALCOHOL BRANDS
What we redesign
Brand Audit & Repositioning
Alcohol Brand Re-design & Visual Identity
Label & Packaging Refresh
Bottle, Closure & Capsule Redesign
Naming, Renaming & Line Extensions
Craft Spirits Repositioning
Spirits and wine, from independent distilleries and wineries ready for the next tier to established brands entering new markets, including the US.
OUR APPROACH
Keep the equity. Fix the friction. Scale the system.
We start with an audit of what your drinkers actually recognize: shape, color, name, a mark, a gesture. That is the equity we protect. Then we find the friction, what makes a new buyer hesitate, what undersells the price, what looks like every other bottle on the shelf, and design against it. Last, we build a label system that absorbs new flavors, ages and limited editions without another rebuild.
Launching rather than rebranding? See our alcohol packaging design practice, our spirits branding agency service and our alcohol brand design studio for naming and identity from scratch.
SELECTED SPIRITS & WINE BRANDS
BRANDS THAT LOOK LIKE THEY MEAN IT
MORE FROM THE STUDIO
Alcohol Packaging Design Agency · Spirits Label Design Agency · Wine Label Design Studio · Spirits Brand Identity & Naming · Liquor Packaging Design Experts · Spirits Branding Agency · Alcohol Brand Design Studio · Rum Packaging Design & Branding · Wine Bottle Design Agency · Craft Spirits Packaging Design · Label Design Studio · Press & Recognition
Questions?
Do you rebrand existing alcohol brands, or only launch new ones?
Both. Rebranding alcohol brands is a core part of the studio: spirits and wine labels that sell but look tired, brands that outgrew their first design, and ranges that need one coherent system. We keep the equity your loyal drinkers recognize and fix what stops new ones from picking the bottle up.
Will a rebrand make us lose our current customers?
Not if it is done right. We audit what drinkers actually recognize (shape, color, name, a key mark) and protect it, then change what is holding the brand back. Where risk is high, we stage the change across a label refresh first and a full redesign second.
What does an alcohol brand re-design include?
Brand audit and positioning, naming where needed, visual identity, label and packaging design, bottle, closure and capsule, and a label system that scales to new flavors, ages and limited editions. Spirits and wine, from craft to global.
How do we start an alcohol rebrand with Oveja & Remi?
Get in touch and tell us about the brand, the market and what is not working. We are a studio in Miami and Mendoza working with spirits and wine brands in the US and worldwide. Do not be shy.