Amaro CINU was conceived as a contemporary interpretation of Sicilian herbal tradition, blending authentic botanical character with a visual identity built around memory, time, and cultural layering. Developed for Alma Distilleria, the label design reconstructs an imaginary archive of past CINU bottles through an eclectic collage of vintage amaro aesthetics, typography styles, stamps, and historical references, as if multiple generations of the spirit had existed before arriving at its final form. The result is a richly narrative alcohol packaging design that feels collected rather than created, balancing spontaneity with precision. Inspired by the complexity of the liquid itself — crafted from 16 Sicilian botanicals through slow cold infusion — the branding captures the depth of regional aperitivo culture while positioning the bottle within a more contemporary global spirits branding landscape.