Hierba Mala is a craft gin made in Argentina, and its label design tells a bold story of heritage and rebellion. Inspired by the early English immigrants who brought distillation culture to South America, the packaging pays tribute to these roots. The illustrated label features three brothers dressed in traditional English attire with a defiant look, blending urban energy with rural tradition. The detailed artwork combines vintage style with contemporary label design trends, creating strong shelf presence. This project stands out in the world of spirits branding, showcasing the importance of narrative-driven packaging in gin label design.