El Escapista Malbec is crafted using a family recipe from Turin, Italy, offering a taste of tradition and heritage. For Oveja&Remi, El Escapista became a reminder of how we often procrastinate and overcomplicate life, avoiding our own responsibilities. The label blends classic Malbec elements while reflecting its Italian origins, inviting the audience to embrace simplicity. The one-color design is intentional, meant to resemble a label that’s been reproduced countless times—much like our tendency to keep postponing. It encourages us to stop running away from what truly matters. In El Escapista Malbec, we find the balance between indulgence and clarity—proving that sometimes the best way forward is through simplicity.