Luna de Jalisco is a tequila brand produced in Los Altos de Jalisco at Hacienda Capellania, where modern distillation methods meet the influence of the surrounding orchards and wild ambient yeast fermentation. Created for the Plata, Oro, and Reposado expressions, the visual identity embraces a restrained and understated approach inspired by traditional tequila culture through a more contemporary lens. The tequila packaging design combines flat colors, hand-drawn typography, and minimal graphic elements to create a sober yet character-driven system that feels both artisanal and current. The label design avoids excess, relying instead on composition, texture, and typography to communicate authenticity and clarity. Developed as a refined spirits branding project, the identity balances retro references with modern beverage branding, creating strong shelf presence while maintaining a relaxed, effortless tone.