Front image of Gran Olvidado wine bottle on black background, showcasing custom wine label and packaging design.
Close-up of Gran Olvidado wine label with artistic details and textured finish, crafted by a wine packaging design studio.

El Gran Olvidado

El Gran Olvidado, a wine discovered by accident.
Client – Ravera Wines
Project Deliverables -​ Handmade Illustration, Label Design, Brand Storytelling.
Market Area -​ Argentine Market
Gran Olvidado is a wine born in Mendoza, Argentina, with a unique story reflected in its distinctive label and packaging design. Discovered by accident in forgotten wooden barrels, it was left to age without attention, developing an unexpected complexity. When eventually bottled, its exact composition remained a mystery, as no one could determine the blend of grapes used. Crafted by winemaker Fernando Ravera, Gran Olvidado is a testament to the magic of Mendoza’s terroir and the unpredictable beauty of winemaking. Its artisanal wine label and premium packaging capture this enigmatic character, making it a standout example in wine branding and design. With no definitive identity, this wine invites curiosity and offers a rare experience—a true enigma in every bottle, perfectly showcased through its creative label and packaging design for wine and spirits drinks.